With his million-copy bestseller The Lean Startup, Eric Ries launched a global movement. Concepts like minimal viable product, A/B testing and 'pivoting' changed the language of business. Now he turns his attention... Čítať ďalej
Most new businesses fail. But most of those failures are preventable. This title offers a fresh approach to business that's being adopted around the world. It describes learning what your customers really want, testing... Čítať ďalej