An in-depth study of outdoor advertising since the early 19th-century. David Bernstein -ul--li- An in-depth study of outdoor advertising since the beginning of the 19th century, from Parisian kiosk posters to the latest laser projections -li-Explores many media including billboards, transit shelters, bus sides, taxis and phone booths, among others -li-Ten chapters on diverse themes, including brand identity, poster rules and future trends -li-Includes over 500 illustrations, short interviews and commentaries by leading figures in advertising -li-553 colour illustrations, 35 black and white illustrations
