První z bestsellerů současného designu log a logotypů.-p-Logos have become the face of brands, companies and record labels. They are indispensable “little helpers” in creating a positive image, to trigger the memory, aid identification and install trust. Often deceptively simple, the task of a logo is never an easy one – via extreme reduction it has to radically and perfectly distil an image or message into a simple, easily recognisable icon. -p-Well-indexed; subject-catalogued and systematically structured this popular bestseller has become the perfect research tool for any self-respecting designer or cultural enthusiast. -p-Bilingual English / German edition
