O knihe: Navvyperedky. Jak staty jedynorohom sered okeanu visljukiv
Why do some products attract our attention and others do not? Why do some companies become champions even in the overcrowded markets, while others fight for survival every day? The book not only answers these questions, but also tells you why you can no longer beat competitors just due to a good product, and offers a number of practical tools to help stand out from the crowd and win the hearts of customers.
