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Princeton University Press

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Investment under Uncertainty
How should firms decide whether and when to invest in new capital equipment, additions to their workforce, or the development of new products? Why have traditional economic models of investment failed to explain the... Čítať ďalej
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82,04 €
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How to Tell a Joke : An Ancient Guide to the Art of Humor
Timeless advice about how to use humor to win over any audience Can jokes win a hostile room, a hopeless argument, or even an election? You bet they can, according to Cicero, and he knew what he was talking about. One of... Čítať ďalej
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20,31 €
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What Is Global History?
Until very recently, historians have looked at the past with the tools of the nineteenth century. But globalization has fundamentally altered our ways of knowing, and it is no longer possible to study nations in isolation... Čítať ďalej
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